Polka Dots Are In? Polka Dots It Is!

It?s worth noting that Uniqlo, another affordably priced global apparel retailer, has succeeded with an approach that?s almost the exact opposite of Zara?s. Here?s a passage about the Japanese-owned Uniqlo from a New York Times story that ran last month: ?Yasunobu Kyogoku, chief operating officer for Uniqlo's United States division, said the company was able to get [retail] prices that low because it did not change its merchandise plans based on the latest fashion fad. Instead, it books factory capacity in advance, and produces garments at a steady pace year-round, rather than rushing to produce trendy items from specialty factories.? By making well-designed, well-fabricated, basic clothes and managing to sell them incredibly cheaply because its factory costs are reined in, Uniqlo is able to maintain customer demand without chasing every trendlet.

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